Ethereum Name Service founder reflects as 2 million registration mark nears

The expansion of the web brought the world to the fingertips of users, and with it came a rush to sign up domains on the nascent network. Businesses like Amazon were born upon the web, while numerous others took their real-life service online by signing up a site.

Domain names stay an important part of the web, acting as the flagpole of the most significant brand names, business, organizations and people. But, the development of blockchain innovation and Web3 has actually introduced a brand-new paradigm for domain hosting.

That is where things got fascinating. Savvy tech sleuths understood that there was concrete worth in signing up sites with the names of popular brand names, business or well-known people understanding those exact same individuals would ultimately wish to do the exact same. Thus domain squatting as it is understood today was born.

There have actually been some overwhelming amounts spent for domain as the world slowly went on the internet. now holds the record for the most pricey domain ever offered, with the site itself valued at $872 million as part of its properties in the business’s prominent sale in 2015. brought nearly $50 million and is ranked as the 2nd most pricey domain offered in history. The list goes on and varies according to various sources, with domains like,, and ranked as a few of the most financially rewarding DNS addresses to be traded.

The practice is still typical today, with anecdotes of well-known people needing to hand over large amounts to purchase a parked domain bearing their name. The procedure is now duplicating itself with the increase of Web3 and blockchain-based domains.

ENS blossoms

The Ethereum Name Service (ENS) is apparently following in the steps of traditional domain, going beyond 1.8 million registrations at the end of July 2022. 378,000 .eth domains were signed up because month alone, producing a regular monthly record of 5,400 Ether (ETH) in earnings.

ENS explains itself as a “distributed, open, and extensible naming system” that works on the Ethereum blockchain. Its function is to map human-readable names like “alice.eth” to machine-readable info like cryptocurrency addresses and URLs.

ENS resembles the initial Domain Name Service (DNS) because it utilizes dot-separated hierarchical names, typically understood as domains, with the owner of a domain in control of it and any subdomains. An ENS domain is successfully a nonfungible token (NFT) that serves as an ETH wallet address, a cryptographic hash or a site URL. 

Related: Interest in Ethereum Name Service reaching ‘critical mass’

Nick Johnson, the founder and lead designer of ENS, laid out the initial objective of the job and its subsequent success because creation in correspondence with Cointelegraph. He highlighted 2 fundamental objectives of the job: calling Ethereum accounts and decentralized resources such as Swarm and InterPlanetary File System (IPFS).

Johnson confessed that the group did not understand how important the extensibility of the ENS would end up being as more users started to mint .eth domains. While headings have actually highlighted a few of the most significant cost spent for ENS domains, numerous registrations are performed by specific users, as the ENS founder described:

“Most people today register ENS names because they serve as their ‘decentralized profile’ — they let people identify themselves with a name, profile picture, social media handles etc., in a way that works across many apps and platforms.”

It is tough to neglect parallels in between traditional DNS turning and new-age .eth domain trading. A prime example is the Amazon.eth domain, which got headings in July 2022 after a $1 million USD Coin (USDC) quote was delegated end by the owner, who’d initially paid $100,000 for the extremely popular .eth name.

Johnson thinks the inspiration and the marketplace are comparable which became part of the factor the company was cognizant of the capacity for traditional domain crouching to be a function of its community:


Cointelegraph likewise connected to John Benjamin, development hacker at Quantum Economics, to get a gauge of how cryptocurrency experts are taking a look at ENS and it’s existing trajectory.

Benjamin thinks both DNS and ENS domains are both high-value properties if marketed properly while having dramatically various responses to dominating market conditions. Conventional DNS names usually keep their worth through a bearishness, according to Benjamin, while ENS domains might suffer throughout market volatility:

“That being said, the potential profit margins on early ENS access has allowed for the market to continue to bloom, especially as larger companies look to acquire their specific ENS.”

Setting aside the volatility of these properties, Benjamin highlighted 3 essential locations which he thinks make ENS domains important. Firstly, ENS domains are a “great marketing tool” for retail and industrial usage. ENS domains bearing the hallmark of huge brand names and business are likewise quickly turned, while people appear to delight in the capability to individualize their online existence:

“People love being able to have their own personal identifier, and an ENS allows for that. They can use their Twitter handle and associate their whole persona with their wallet, which is no small thing in a space where people love to be private.”

An intense future

The future of .eth domains and their possible to multiply the web still deals with some considerable difficulties. Would it be comparably simpler or harder for a layperson to set about signing up a DNS as opposed to an ENS? Johnson considered this concern as a crucial barrier to entry while recommending that smart ETH users would make easy work of a .eth registration:

“For people who are already in the Ethereum ecosystem and already have a wallet set up, I would argue that registering an ENS name is even simpler than a DNS one.”

Johnson yields that speculators are most likely to continue being a natural side-effect of the limited system which efforts have actually been made to focus on end-users. The ENS founder likewise warned that what starts as an interruption might ultimately hamper the capability of end users to get names that represent them and utilize the service for its desired function.

Benjamin echoed these beliefs, yielding that some ENS domains are overinflated in worth. With that being stated, some ENS holders might “strike gold” when cryptocurrency markets move into another bull run. Benjamin’s thinking is driven by an ever-increasing variety of cryptocurrency users throughout each subsequent bull run:

“While it may take up to another two years for a majority of integration, these early adopters will clearly have the advantage. The more ENS they hold, especially of businesses that haven’t entered the Web3 space yet, the greater chance they have of flipping them for a profit as mass adoption continues.”

The increase of Web3 leads Benjamin to think ENS registrations will continue to increase while ending up being more targeted at bigger business, sports groups and items that are yet to get in the area however have actually suggested interest.

The ENS community has actually likewise played its part in the development of registrations over the previous 6 months. Johnson formerly informed Cointelegraph that the platform was reaching an emergency in awareness and adoption — driven by community groups like the 10kClub, which is comprised of users that signed up four-digit ENS domains from 0-9999.eth. The group’s Discord channel has nearly 7,000 members as of Aug. 5.