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Axie Infinity looking to ‘double-down’ on Korean market: KBW



Sky Mavis, the company behind Play-to-Earn (P2E) heavyweight Axie Infinity is looking to “double down” in South Korea and increase adoption in spite of the regulative obstacles.

Speaking with Cointelegraph at the Korea Blockchain Week on Aug. 9 (regional time), Sky Mavis co-founder and development lead Jeffrey Zirlin specified that in spite of the domestic restriction on P2E video games still remaining in location, the “Korean market is one of the most important gaming markets in the world, and we have tons of players in South Korea.”

Zirlin included that the business is presently looking at methods to customize the Axie Infinity video game to its friend of Korean players:

“I think you know, we want to double down. We want to localize for example, Koreans don’t speak much English, right? So there are actually a lot of barriers to actually getting the game into the hands of Korean players.”

“But a lot of our top players on the leaderboard are Korean […] Koreans are some of the best gamers in the world,” he included.

South Korea Game Rating and Administration Committee forbids the release of domestic blockchain P2E video games as an outcome of rigorous anti-gambling policies. In December, the federal government likewise moved to restrict Google Play and the Apple Store from noting such video games in Korea.

“In terms of the regulation, it’s still quite early. It’s similar to the app stores where you know, it’s gonna be a process of negotiation and education,” Zirlin kept in mind, including that he hopes P2E adoption suffices to sway the federal government to stroll back its hawkish policy in the future:

“It’s really Uber as an approach right? They just launched, they got it into the hands of as many people as possible and once they had a critical mass the regulators had to go with it.”

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The Axie Infinity task is still in its early gain access to phase and is yet to present an app by means of Google Play or the Apple Store. According to Active Player, the video game had approximately 766,000 individuals that visited to play the video game last month, a far cry from the heights of 2.7 million taped in January this year.

As it stands, Axie Infinity is looking to increase adoption — in Korea and worldwide — by enhancing the video gaming experience and broadening out its environment by means of brand-new fight modes such as Origin, which topped more than 600,000 register since mid-June.

“Origin is our main focus right now. So building that out and making it more immersive, adding in vertical progression, like runes and charms and body part upgrades to act as sustainable sinks [burning mechanisms] for tokens and making it more fun.”

“Origin crucially comes with three free starter Axies (NFT characters) so that people can fall in love with the game [without having] to make any economic or financial decisions,” he included.